Privacy Policy
Effective date: June 1, 2025
1. Who we are
2. What information we collect
Information you give us
- Account information: your name, email address, phone number, agency name, and password when you register.
- Profile and configuration: notification preferences, integration settings, and credentials for connected services (Twilio, Postmark).
Information from lead conversations
- Buyer inquiry data forwarded from Zillow, Homes.com, Realtor.com, Redfin, Facebook, or your website — including names, email addresses, phone numbers, and property interests.
- Conversation transcripts generated between our AI and buyers on your behalf.
- Lead scoring signals such as purchase timeline, budget range, and pre-approval status extracted from conversations.
Automatically collected information
- Basic usage data such as pages visited and features used, for improving the product.
- IP address and browser type for security and fraud prevention.
3. How we use your information
- To operate the platform: routing leads, generating AI responses, sending notifications, and populating your dashboard.
- To communicate with you: account verification emails, password resets, and product updates.
- To improve the product: understanding how agents use features so we can make them better.
- To prevent abuse: detecting unusual activity and protecting the security of accounts.
4. Third-party services we use
| Service | Purpose |
|---|---|
| Anthropic | AI language model powering lead responses and scoring |
| Upstash | Database storage for leads, profiles, and credentials |
| Resend | Transactional email delivery (notifications, welcome emails) |
| Twilio | SMS delivery for lead conversations (if configured) |
| Postmark | Email reply delivery to leads (if configured) |
| Vercel | Platform hosting and deployment |
5. Data retention
- Account data is retained for as long as your account is active.
- Lead data is retained to populate your dashboard and may be deleted by you at any time from within the app.
- If you delete your account, we will remove your personal data within 30 days, except where retention is required by law.
6. Your rights
Depending on where you are located, you may have the right to:
- Access the personal data we hold about you.
- Request correction of inaccurate data.
- Request deletion of your data.
- Object to or restrict how we process your data.
- Receive your data in a portable format.
To exercise any of these rights, submit a request through our privacy requests page, where we verify it's really you before doing anything. You can also email us at hello@sayhelloleads.com if you'd rather. Either way, we respond within 30 days.
What a deletion request removes
- Your contact details and the full conversation history tied to your inquiry.
- Any private notes an agent added about you.
- Records of any "keeping in touch" emails sent to you, including their content.
- Your info from that agent's contact list, so it won't resurface there.
In most cases we remove all of the above. We may keep a minimal record that a deletion request was made and completed — the date, and the contact info you used to submit it — so we can show we honored your request. We may also need to retain certain records where required by law (for example, real estate recordkeeping rules some states apply to agents).
7. SMS Communications and Consent
- If a buyer or seller submits their contact information through a lead form (such as a property inquiry or website form), they consent to be contacted via SMS regarding their request. Say HelloLeads facilitates these communications on behalf of real estate agents.
- SMS messages are used strictly for transactional and customer service purposes, such as responding to inquiries, answering questions, and coordinating showings or consultations. Message and data rates may apply.
- Recipients may opt out of SMS communications at any time by replying STOP. We do not send unsolicited messages or marketing campaigns.